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Business planning in the AI era: a study of ChatGPT's capabilities and limitations
Fiala, Martin
Business planning plays an important role in ensuring the success and growth of a company. Artificial intelligence (AI) systems have the potential to revolutionize business planning, offering benefits such as enhanced decision-making, reliable insights, and improved collaboration between AI and human expertise. This study aims to explore the potential of ChatGPT in business planning and shed light on its strengths and weaknesses, ultimately helping organizations make informed decisions about incorporating AI into their planning processes. The primary objective of this thesis is to investigate the capabilities and limitations of ChatGPT, in the context of business planning of food truck business in Czech Republic, using a single-case study approach. The findings from the literature review and case study are synthesized to provide a comprehensive understanding of the topic. The results from the qualitative and quantitative analyses are used to assess the effectiveness of ChatGPT in executing various tasks related to the business planning scenario. In addition, recommendations for future research and practical applications of ChatGPT are provided. The implications of AI advancements for businesses and practitioners are both promising and challenging. By improving interpretability and explainability, addressing data quality issues, fostering collaboration between artificial intelligence and human experts, and considering ethical implications, we can pave the way for more effective and responsible use of AI systems for business planning.
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Za rámec běžného plánování podníkání: budování internetového startupu v rychlé ekonomice
Šimek, Vojtěch ; Krause, Josef (advisor) ; Vaněček, Michal (referee)
First part of the thesis compares available approaches on business planning, namely the traditional and newly emerged and proposes a Business Planning Approach Selection Framework that should help (newbie) entrepreneurs with orientation in the chaotic business planning world and choosing an approach suiting their specific needs. Conclusion of the theoretical part is that both the traditional and modern business plans have their role in todays business environment. While the old are great for external presentation and funds securing, the new enable to create more complex process for planning successful business from the original idea to and beyond their launch, building on customer feedback and gradual iterations. The practical part then builds on the theoretical research and aims to check feasibility of an actual business project, a multisided platform mediating sales of automotive financial products. It describes the model refinement and product creation process as well as eventually proves viability and feasibility of the whole business.
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Business Solution for a Food Service Company Based on a Modern Nutrition Concept (case of Russia)
Tarasov, Stanislav ; Campbell, Jan (advisor) ; Štěrbová, Ludmila (referee)
Increasing level of public concerns about ageing and obesity problems accompanied by the advent of more and more health conscious consumers have put a priority on the health and wellness industry development which has started transformation from a niche category towards the mainstream. As a human being is an individual with unique known characteristics (like age, gender, health state, lifestyle) and less known characteristics like a genetic predisposition, the nutrition plan should be designed around these characteristics. Being aware of genetic predisposition of an individual allows to develop the appropriate health strategy for the particular individual. A systematization of these individual programs would support the development of a new generation of health practitioners. Russia is experiencing serious demographic problems with decreasing population and low life expectancy; high mortality rate from heart diseases and quite high obesity rates. It is expected that nutrigenomics concepts can be successfully developed in Russia due to its solid scientific base, relatively high level of medicine and the ever increasing awareness of the need for a healthy quality life especially within young generation. The goal of the thesis therefore is to analyze the key trends in the global and Russian food industries and develop a business idea of commercializing the personalized nutrition concept in the Russian food service market.
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Project management in regard to opening a coffeehouse
Ilyayeva, Yana ; Fiala, Petr (advisor) ; Flusserová, Lenka (referee)
This master thesis focuses on the planning of a coffeehouse in the city of Almaty in the Republic of Kazakhstan. The goal of this work is to discover the costs required to start such a coffeehouse and to estimate the return on the entire investment by incorporating mathematical methods. The main tools used are: methods based on the theory of decision and project management theory. Moreover, this thesis shows the way the precision of mathematical methods can be used when planning a project in the sphere of gastronomy. During the preparation of the business plan, requirements were set for location and qualities of employees. Further, all steps necessary for opening the coffeehouse were specified, together with an analysis of resources, costs and time for the project. By incorporating several methods of the theory of multicriterial decision making, the most favourable location for the coffehouse was found. In order to offer quality service, the best employees were also identified. Based on these results, a financial analysis and return on investment were calculated.
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